As technology and media platforms evolved, so did Digital Media Services. In 1976 Pelco was founded by Joe Pellicano as the first-of-its-kind advertising Distribution Company.

Digital Media Services is a full service Advertising Technology Company specializing in both short form and episodic content. Let us introduce you to our leadership team.

default-user Jeff Louisot – President & CEO
Jeff is the President and CEO of Digital Media Services. He brings over 17 years of industry experience. Previously Jeff was the CRO responsible for the overall revenue growth of the company, vendor partnerships, and execution. Prior to joining Digital Media Services, Jeff was the SVP of Sales for DG where he worked with Top 100 advertisers, agencies, and marketers in all verticals. Jeff brings a wealth of industry knowledge and experience to DMS while consistently driving new technology and advancements. Jeff‘s passion outside of the office is music where he has been playing professionally for almost 20 years.
Dee Hovland – Chief Product & Innovation Officer
Dee Hovland is the Chief Product & Innovation Officer for Digital Media Services. Dee can be considered our Swiss Army Knife when it comes to her vast industry knowledge, capabilities, and outstanding scope of skill. Dee has over 20 years of experience in the advertising technology space as she was Manager of QA and Tier 3 Support at Media DVX, AVP Global Support at DG Fastchannel, and AVP Technical Support Services at Extreme Reach. Dee is now in charge of all DMS operations as well as spearheading the evolution of MediaSource powered by DMS.  In her spare time, Dee is an avid walker, cook, baker of legendary pumpkin bread and grandmother to Jack.
default-user John Moshier – Chief Technology Officer
As CTO, John is responsible for managing the technological requirements of the company both today and for the future. Integrating productivity tracking applications, transcoding platforms, storage architectures, media management and global delivery solutions into a comprehensive technology toolkit is always a moving target. John brings over 25 years of technological experience that has crossed several industries including previous positions as VP of IT for First American Title Insurance Company of New York, IT Director for the US division of Leschaco, Inc., and several years as a consultant. John has worked with many different automation systems and architectures consistently bridging the gap between new and emerging technology to drive product innovation. Although tall in stature, John’s agile approach to a dynamic and ever evolving marketplace has been an invaluable resource to DMS and the clients we serve.
default-user Chris Kim – Director of Media Operations
Christopher M. Kim is our Director of Media Operations. Mr. Kim manages our talented team of Broadcast, Episodic, and New Media specialists. Chris comes to DMS via Mercedes-Benz USA, where he held the position of Digital Media Network Technology Lead. There Chris developed and maintained the original digital signage program for an in-dealer experience of over 360 U.S. dealerships which continues to run today. Prior to and during his 10 years at Mercedes-Benz USA, Chris also played a vital role in integrating commercial tagging and uploading of Mercedes-Benz Commercial Spots in-house to achieve efficiency and cost savings for the company and brand. Immediately upon graduating with a Communication Arts degree Chris purchased, owned and operated a successful Printing and Graphic Design company.
default-user John Pellicano – Chairman
John Pellicano is the Chairman of Digital Media Services Inc. He is a proud Syracuse University alumnus with over 20 years of production and media industry experience. John also founded Duplication Services which later merged with Pelco. John is a hands-on Chairman who always strives to maintain a state-of-the-art production facility, as well as a talented and motivated staff. Many of his clients and team members have been with him from the beginning.


Digital Media Services makes it easy for customers to deliver and receive content. We accept both electronic and physical masters for quick receipt, QC, and delivery. Setting up your account is fast, easy, with no minimums required.

Call us today at 212-951-7000 New York or 818-846-4000 in LA or email sales@digitalmediaservices.com for a free estimate or project quote.